Search Engine Optimization questions and answers

What are the different types of SEO?

The different types of SEO are on a page and off page optimization and apart from this, Black Hat and White Hat SEO and Black Hat techniques where the drawbacks of SEO will be utilized to rank the pages of a website to appear on top of the searches to make it undeserving page rank. In terms of on page and off a page, on page SEO techniques are to improve the Search Engine Results Page (SERP) whereas off-page SEO is to improve the promotion of website in offline mode i.e., through different modes of a channel other than online or website.

What is indexing in SEO?

Indexing is the term used instead of a database which contains all the information of all the websites available that a search engine will be able to find out i.e., Google, Yahoo, Bing, etc. Different kinds of search engine algorithms are available to implement SEO techniques for the purpose of indexing the available information. An index is a key component used as a reference in Search Engine Optimization.

What is a Search Engine?

A Search Engine is a System software application that is used to search the information related to a website on the World Wide Web. The information obtained from the search results may contain text or images or audio or video or any kind of digital media. The processes those occur behind the search engine technique can be of data mining or data optimization to display the most suitable results in the Search Engine Results Page.

What are different types of keywords in SEO?

This is the most popular SEO Interview Questions which is asked in an SEO Interview. The different types of keywords in SEO are Broad Match, Exact Match, and Phrase Match. Broad match is a kind of matching the phrases with different kinds of available information to cover the broad range of audience in search pages to cover various types of information. Exact match is a kind of searching the exact keywords to display the results in a confined manner whereas the Phrase match is defined as less inclined to exact matches and more than keyword matches to obtain some partial keyword matches.

What is a backlink?

A backlink is defined as the way of linking a web page to another web page. This is very popular in terms of ranking the web pages in a good way in order to be appearing on top searches. This is the most popular method in order to gain the best web page rankings. The existing popular web pages can be back linked to any other new web pages so that the ranking of the new one can easily be obtained without any SEO optimizations.

What is a page title?

A page title is a title available on the home page of the website which can be clicked in order to redirect to the home page. This is the title which appears on the search engine home page on the Search Engine Results Page (SERP). This will be an important parameter in determining the search optimizations of a web page which is titled as per its relevancy. This can draw the attention of the users to click the title by its contents’ relevancy so that the real users will reach the destination websites.

What is Link building in SEO?

A Link building the key parameter in deciding the higher rankings of a web page where the process of back linking the other websites to point to the existing website so that the more traffic will be redirected to the existing website in order to obtain highest rankings. Always organic search results have to obtain in a natural way rather than doing tactics to obtain rankings by following Google guidelines in building the SEO techniques.

What are the different tools available for SEO?

There are different free SEO tools available in the market such as Google Page Speed Insights, Google Analytics, Google Web Master tools, Open Site Explorer, Google Keyword Planner, Google Trends, SERPs Rank Checker, SEO Site Checkup, Searchmetrics Website Analyzer, Moz toolbar which all are the best free available open source tools and also paid tools do exist. The different tools available will have different applications based on its design and purpose and paid or unpaid version.

What is page ranking in SEO?

Page Ranking is a terminology invented by Google which is defined as a calculation used to measure the quantity and quality of the links to a web page which determines the web page’s score and authoritativeness on a scale of around 0 to 10. The authoritative pages do exist in the cases of government websites whereas the popularity of the websites is based on the users base. There are different ranking algorithms secretly developed by Google to determine the page rankings of a website.

What are the advantages of SEO?

The different advantages of SEO are more customers, more business opportunities, brand or business awareness, competition, and more users’ base. This is now a key component in the marketing strategy in order to perform strong and successful business operations in this digital world. This can be achieved by performing different SEO techniques but takes a longer time to achieve organic results and prefers a better and different way of approach in achieving the best results in a shorter time.